Alix Purcell has over a decade of experience in marketing, public relations and advertising for both corporate and non-profit organizations in New York and Chicago. Her design and writing skills are well honed through years of experience in business to business and business to consumer marketing and communications, including branding, digital marketing, direct marketing, social media planning, ad planning, speechwriting, and web layout and content creation.
In 2011, Alix used this collective skill-set, along with her background in writing and literature from Oxford University, Trinity College, and The University of Chicago, to launch ALIX, where she provides strategy and written content for professionals and organizations looking to create or refine their branding and marketing. She partners with clients to write everything from articles and blogs, to longer form works, including research-based white papers and full length books. Inspired by the question “In every venture lies a story, what’s yours?” Alix has helped launch over 20 entrepreneurial brands nationally. She’s also partnered with several previously established organizations, including The Life Solution Center of Darien, ClientWise, Inc., The Liberty Blue Group, and Classes 4 Classes, Inc., for which she also serves on the Executive Board.
Alix specializes in writing for start-ups, non-profits, and a variety of professionals including executive coaches, therapists, financial professionals, lawyers, doctors, and architects and interior designers. Her interest in business lies in the people behind the work. In every consulting partnership, Alix works from the inside out to discover how your personal mindset and experience drive your professional choices and goals. She establishes your “draw”– what sets you apart from others in your field–and from there determines your unique benefit to clients. She combines these facets, often under-explored in the professional realm, to construct a narrative around your business, to ultimately inform the creation of your brand. Her blog BusinessDifferently helps small business owners and entrepreneurs maximize success and productivity.
- 5 Steps to Tackling Your Productivity Road Blocks We’ve all experienced problems in our businesses in which we become so entrenched that we can’t find a way to move forward. I call these productivity roadblocks. For solo-entrepreneurs this can be particularly detrimental, as the success of their business relies solely on their personal productivity and participation. As a writer, my problems—likely not surprisingly—often ...